#15: The Best Tools On The Internet

It’s never been easier to knock up a quick landing page and start collecting email addresses in preparation for launch. However, that’s only a fraction of what you should be doing pre-launch. Last week I updated this previous post with a new product I found - TypeDream. I broke down their unique early access beta journey and found some fascinating strategies. If your looking to launch something and need some advice on pre-launch strategies then check this post out. (10min read)

Before they became co-founders, Enzo Avigo and Ferruccio Balestreri were co-workers at Intercom, where they noticed that the analytics tool that the company endorsed was difficult to navigate and hard to understand. They both set out to build the Airtable of analytics. In this post, they share how they got our first user, why you should understand your customer before you building a landing page, how to implement your user research findings, and how to launch on Product Hunt and Hacker News. (12min read)

As a bonus read check out this Product Playbook by Ferruccio.

Julian Shapiro breaks down a fascinating human behaviour called ‘signalling’. He mentions “Most of our everyday actions can be traced back to some form of signalling or status-seeking”. It’s believed that “well over 90%” of human behaviour can be explained by signalling. Julian explores specifically the connection between signalling and the monetization of software products and services. This post made me really think about how people signal with digital products. Like ‘Roam’ for example and its cult of intellectual productivity followers, Superhuman email client users leaving the “Sent with Superhuman” signature, skins/powerups on multiplayer computer games. Designers, marketers and PMs should all be aware of this intrinsic human behaviour. (14min read)