I'm Sam.

Product Manager & Maker based in Scotland
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Sam Dickie Product Manager

What I Do

I advise and help early stage founders and entrepreneurs ​ideate, validate, test, build and launch digital products.  

Product Management

Product Management

I combine business, tech, and design in order to discover products that are valuable, feasible, and usable.
No code

No Code

I specialise in creating digital products and businesses without code in a fraction of the time and cost compared to traditional methods.
Product Strategy

Product Strategy

I help teams and founders create and maintain a clear and defined product and go to market strategy.


I create lean, highly effective MVP experiments. Testing with real people against actual problems to ensure your core assumptions are validated.
Customer development

Customer Development

I help identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.
Community Building

Community Building

I create and grow highly engaged online audiences via email and social marketing techniques.

Latest Content


How to

Comprehensive list of 'Smoke Test' techniques

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.

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How to

Can I build an online shoe retailer with no shoes?

Turns out you can - or 'could' should I say. This is Part 1 in my series of concierge MVP examples from well known tech startups.
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Start with Problem Validation, NOT Solution Validation

There is a difference between having an idea and validating an idea. Validation is the first step in moving towards learning more about the problem.
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Sam Dickie Office Hours

Office Hours

Looking for some product advice? Need help with validating an idea? ​Want to know how to create an MVP with no code?

I've helped 52 people already. Book a 30 min call with me.

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