I'm Sam.

Product Manager & Maker based in Scotland

Who Am I?
Sam Dickie illustration

What I Do

I advise and help early stage founders and entrepreneurs ​ideate, validate, test, build and launch digital products.  

Product Management

Product Management

I combine business, tech, and design in order to discover products that are valuable, feasible, and usable.
No code

No Code

I specialise in creating digital products and businesses without code in a fraction of the time and cost compared to traditional methods.
Product Strategy

Product Strategy

I help teams and founders create and maintain a clear and defined product and go to market strategy.


I create lean, highly effective MVP experiments. Testing with real people against actual problems.
Customer development

Customer Development

I help identify the right problems to solve so that you build something that your customers will love.
Web design service icon

Website Design

I create stunning websites using Webflow. Using my background in UX to create a user centric site that converts.

Latest Content


How to

How the latest tech products do early access beta's

I've searched high & low for the hottest beta access invites in tech to show you the dos/don'ts with early access onboarding. Here's what I found.

Learn More

How to

Comprehensive list of 'Smoke Test' techniques

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.
Learn More


Can I build an online shoe retailer with no shoes?

Turns out you can - or 'could' should I say. This is Part 1 in my series of concierge MVP examples from well known tech startups.
Learn More

Notion Component Kit & Template Pack

Built for the creative in mind. A fully customisable Notion Component Kit and Personal Website Template pack. Get a stunning website, landing page, personal portfolio or resume launched in minutes.
View Notion Pack
Sam Dickie Office Hours

Office Hours

Looking for some product advice? Need help with validating an idea? ​Want to know how to create an MVP with no code?

I've helped 81 people already. Drop me an email and how I can help you.

Book a session
Currently available for consulting
Sam Dickie Office Hours

Validation Co

The comprehensive product validation guide for non-technical founders and creators you can’t afford not to consume.



As part of an ongoing experiment with AI tools this experiment explores the current and future possibilities of AI for UI design, copy writing, audio and video creation and website design in general.

As part of this experiment i created an entire website using a variety of AI tools, including all the copy, colour pallet, fonts, imagery, video and audio.