- Products
- 10
- designed and sold online
- Countries
- 16
- shipped to
- Stores
- 4
- on London high streets
- Material
- PLA
- 100% biodegradable
- Started
- 2015
- as a side project
- Status
- Sold
- 2016, to an American buyer
Preview
It doesn’t mean anything. It was short, and the handles were cheap.
About
fiilo was a minimalist, contemporary lifestyle brand making environmentally conscious products with 3D printing.
It began in 2015, while I was trying to develop a hydroponics system that screwed into a standard plastic bottle to grow herbs. To speed up prototyping I bought my first 3D printer, and to pay it off I started designing planters for cacti and succulents while the hydroponics system was still in R&D.
Every product was printed in 100% biodegradable PLA, a plastic made from renewable resources like cornstarch. To cut plastic further, I later sourced recycled filament from a social enterprise in India that paid locals to collect plastic. The vision was affordable, well-designed products without a negative effect on the environment. fiilo was acquired in 2016 by an American buyer.
Version history
-
Acquired2016
Sold to an American buyer.
-
Recycled filamentLater
Sourced from a social enterprise in India that paid locals to collect plastic.
-
First prototypes2015
Planters printed to pay off the 3D printer while I worked on a hydroponics system.
Notes from the maker
3 notesWe wanted something short and lower case, where the social handles and a short URL were cheap. I wish I could say it stood for something.
Our first go at product design meant learning 3D modelling and rendering. My favourite was GrowGrow, a hydroponics system with a nest-like design.
All the product photography happened in my flat with a semi-pro camera, a wonky stand and a makeshift light box.
